A mutual fund is a restaurant. One menu, hundreds of tables. A PMS is a personal chef: your kitchen, your plate, your menu.
A SEBI-registered manager buys and sells shares directly in your own demat account. You do not hold units of a pool. You hold the shares.
Open your demat any morning. Count the 20 to 25 companies you own. See what was bought, what was sold, at what price.
Because the manager is not cooking for a thousand tables, the portfolio can be concentrated. The best 20 to 25 ideas, each sized big enough to matter. That is where the extra return can come from. It is also where the extra fall comes from.
The essentials
- Minimum: ₹50 lakh, set by SEBI. An HNI product by design.
- Ownership: shares sit in your demat. You see every line.
- Tax: exactly like buying shares yourself. The manager's churn creates gains in your ledger each year.
- Liquidity: most strategies have no lock-in. Exits settle in days.
The trade-off: a personal chef is only as good as the chef. Picking the manager is not a detail here. It is the whole decision.